We partner with technology, telecom, and consumer companies to build the GTM infrastructure that turns AI from a buzzword into a revenue engine. Strategy consulting built for the companies shaping what comes next.
We help companies design and execute go-to-market strategies that integrate AI across the commercial engine. From AI-powered demand forecasting and predictive planning to organizational adoption and the operating model transition from pre-AI to AI-integrated delivery, we bring a playbook proven across a $3–4B global hardware portfolio and 30+ country sales teams.
Growth at scale requires the right ecosystem. We design partner strategies, optimize channel mix, and build activation frameworks that turn retail, carrier, and distribution networks into measurable revenue engines. This is the work behind 3,500+ premium store doors, 200+ partner relationships across 32 markets, and category-leading attach rates.
Strategy without operational rigor stalls at the quarterly review. We build the infrastructure that turns direction into results: portfolio governance and operating cadence, cross-functional rhythms across matrixed teams, and 90-day activation plans modeled on enterprise programs spanning 13 workstreams and 26+ project managers.
Every consulting engagement follows a structured progression from understanding to execution.
We start by understanding your current GTM infrastructure, competitive position, and organizational readiness for AI integration. This is where we identify the gaps between where you are and where the market is moving.
We build the strategy: go-to-market architecture, channel mix optimization, partner ecosystem design, and adoption planning. Every recommendation is tied to measurable outcomes and built for your team to execute.
We execute alongside your team with 90-day activation plans, cross-functional operating rhythms, and clear milestones. Strategy becomes operational reality, not a slide deck that collects dust.
Work from the founder's career across enterprise technology, telecom, and public sector at global scale.
A global hardware category was over-indexed on carrier distribution, limiting retail growth and brand visibility. The founder led the transition to a retailer-first GTM model anchored by Amazon and Best Buy, repositioning the line as a standalone premium revenue driver.
Dish Network's national 5G buildout — one of the most complex greenfield telecom programs in recent U.S. history — required unified governance across network, commercial, legal, and operational teams. The founder directed the enterprise program structure end-to-end.
A global hardware portfolio needed sharper planning accuracy and faster executive decision velocity. The founder introduced an AI-powered predictive forecasting capability across 30+ country sales teams to pressure-test partner-level and portfolio-level targets against 1/3/5-year historical trends.
A multi-state public sector system serving over one million citizens needed modernization across legacy infrastructure. The founder led the full transformation program — platform selection, data migration, change management, and operational enablement across multiple stakeholder agencies.
Founder, Cora Advisory
Adolphus Willis is a global GTM, strategy, and operations leader with 17+ years of experience across Google, Ernst & Young, and Capgemini. At Google, he led strategy and operations for Pixel's $3–4B global hardware portfolio, owning the operating rhythm across 32 markets, 200+ partners, and five cross-functional pillars spanning Phones, Foldables, Hearables, and Accessories.
He directed launch readiness for Pixel Foldables across 32 countries and 3,500+ premium retail doors, repositioned Hearables to a retailer-first GTM that drove 40–50% YoY category growth, and partnered with leadership on the operating model transition from pre-AI to AI-integrated delivery — including AI-powered forecasting deployed across 30+ country sales teams. Previously at EY, he directed 13 enterprise workstreams and 26+ project managers supporting Dish Network's national 5G buildout.
Whether you need AI GTM strategy, partner ecosystem design, or operational execution infrastructure, we'd like to hear what you're working on.